About Behavioral Dynamics

Behavioral Dynamics, Inc. is a privately-owned, proudly small, intensely focused company that was founded in 1987 to develop, manufacture and market the MotivAider®

Today, the MotivAider remains our one and only product. Nourished by a steady supply of positive feedback from grateful MotivAider users around the world, we are as fiercely committed as ever to helping people of all ages change their habits quickly, easily and privately.

The Inventor: Dr. Steve Levinson

Dr. Levinson was born and raised in New York City. He earned a bachelors degree in psychology from Queens College of the City University of New York and a doctorate in clinical psychology from the University of Rochester.

After completing his training, Levinson moved to Minnesota to develop and direct an innovative rural mental health program that flourished under his leadership for thirty-five years.

Levinson has devoted his career to helping people stay focused, change their habits, and follow through on their good intentions. In the early 1980's, he discovered a design flaw in the human mind that causes even highly motivated people to waste much of the time, energy, money and hope they invest in self-improvement. Levinson's discovery led him to create the MotivAider — an ingeniously simple tool that uses what's wrong with the mind to make the mind work better.

In 1998, Levinson teamed up with peak performance consultant, Peter Greider, to write Following Through: A Revolutionary New Model For Finishing Whatever You Start. Now in its third edition, this critically-acclaimed book is based on Levinson's groundbreaking discovery about the paradoxical way the mind treats good intentions.

Co-founder of Behavioral Dynamics, Inc., Levinson retired from his healthcare position in 2008 to concentrate his full-time efforts on supporting MotivAider users worldwide. He recently achieved Psychologist Emeritus status in Minnesota.

Learn more about Dr. Levinson

 

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Teresa, Our Customer Service Manager

Teresa not only has well over three decades of customer service experience, she knows the MotivAider inside out. (Heck, she was there when the MotivAider was born and has played a vital role in raising and nurturing it.) She's absolutely dedicated to making certain that every MotivAider user gets exceptional service.

 

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Waldo, Our Honorary Marketing Director

A proud and highly MotivAided member of our team, Waldo is known for his dogged determination and uncanny ability to sniff out new opportunities. Sure, like most marketing professionals, Waldo occasionally barks up the wrong tree. But as the only member of our management team who's willing to wear a tie, he deserves some slack.

 

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Gus, Our New Marketing Director

Sadly, Waldo passed away in 2022. He lived a long and happy life and had a distinguished career in marketing.

Waldo is succeeded by Gus, who brings face-licking enthusiasm, unbridled optimism, and an abundance of creative chaos to our team. Although he still occasionally bites off more than he can chew, Gus is a fast learner, who unlike many marketing professionals, rarely chases his own tail. Given that his bite is actually worse than his bark and he has a real knack for keeping us all on a short leash, we think Gus has a bright future in management.