What Happened???

No two ways about it: We screwed up! In retrospect, we made two big mistakes that left us — and you — without MotivAiders for way too long.

• Mistake #1: We grossly underestimated the demand for MotivAiders. What we assumed was just a spike in demand turned out to be a robust trend. We're happy, of course, about the trend, but we're kicking ourselves for being slow to recognize it.
  
  
• Mistake #2: We grossly underestimated how long it would take to professionally engineer the new MotivAider, upgrade our production capacity, and identify and thoroughly vet suppliers.

  It's not that we didn't try. Whenever experts told us they could complete a development phase or task in, say, 6 weeks, we figured 12. If they told us 12, we figured 24. If they said it would take 2 weeks to correct a problem or make an improvement, we figured 4-6 weeks.

  Yet, amazingly, with all the overestimating we did did, we still grossly underestimated the impact of UEO (Unfounded Engineering Optimism!) and a handful of surprise visits by Murphy's Law. Only after the rubber hit the road did we discover that the road is not only more than twice as long as the experts led us to believe, it's chock full of potholes!

Anyway, that's the truth and the whole truth about why we ended up in this mess. Needless to say, it's been a nightmare, and we are so, so sorry for the long wait.