The End of the Road

We're sad to announce that Behavioral Dynamics, Inc. has closed for good.

We've had to overcome our share of obstacles during our nearly four decades of dedication to helping people change their behavior and habits. As a proudly small business that's insisted all along on having all its eggs in one basket, we always knew that we could someday end up with scrambled eggs! We nevertheless stuck like glue to our mission, which is to give people of all ages the means to make desired changes in their own behavior and habits.

The COVID pandemic had a devastating effect on our business. With many of our highest volume institutional customers closed or operating at levels far below normal for months, sales dropped to an unsustainably low level.

And once the pandemic itself ended, our troubles weren't over. Although sales immediately bounced back with a vengeance, the pandemic left behind some insurmountable obstacles in our path to the future. These included supply chain challenges and dramatic increases in manufacturing costs that threatened to make life unbearable for a tiny single-product business like ours.

All things considered, we concluded that the time had come for us to look for a business or organization that's better equipped than we are to meet these new challenges. Unfortunately, however, we were unable to find a successor that we were confident would do justice to the MotivAider’s potential to benefit many more people.

As you might imagine, the decision to close Behavioral Dynamics, Inc. has been an excruciatingly painful one. But as sad as we are that we can't keep going, we're proud of what we've accomplished.

The MotivAider has made it possible for literally tens of thousands of people of all ages to make desired changes in their own behavior, thinking, and habits. And honestly, it's been an incredible journey and a great honor, privilege, and joy to work with MotivAider users all over the world.

Are we really gone? Really?

Well, not exactly. Although it's true that we won't be producing any more MotivAiders, the MotivAider's inventor will be sticking around for as long as he can to support MotivAider users. So, please don't hesitate to contact him if you have questions or requests.