Attention is the holy grail. Everything that you're conscious of, everything you let in, everything you remember and you forget, depends on it.
— Dr. David Strayer, Professor of Psychology, University of Utah
Experts agree that focused attention is a powerful ingredient in the recipe for personal effectiveness. Human history is filled with the inspiring achievements of people who were able to maintain a laser-sharp focus on their goals.
When we bathe our priorities and intentions in attention, we empower them — we allow what matters most to us to drive what we do, think and feel. By the same token, when we fail to keep our attention focused on our priorities and intentions, we deprive ourselves of their positive influence. We stray from what matters most, and we suffer the consequences.
An old Cherokee Indian is teaching his grandson about life.
A battle is going on inside each of us, he tells his grandson.
It is a terrible fight between two strong wolves. One wolf is evil. The other is good.
The grandson thinks about this for a minute, then he asks his grandfather,
Which wolf wins?
The wise old Cherokee answers,
the one you feed.
But just in case you haven't noticed, controlling your own attention is a lot harder than it seems. That's because the human mind is — to put it gently — a little mixed up. Despite its awesome ability to use focused attention as a powerful catalyst to transform goals into achievements, the mind is stuck with some awfully primitive leftover wiring that makes us far too easily distracted by things that don't really matter.
Of course, we try to keep our attention focused on what matters most to us. But the truth is, our attention generally goes to the wolf that's howling the loudest right now — not to the one that most deserves our attention. As a result, we waste much of the potential that our priorities, intentions and goals have to enrich our lives.
The MotivAider essentially puts you at the controls of your own attention. It works simply, privately and automatically to enable you to harness the awesome power of focused attention.Once you've learned just how simply the MotivAider works, you may find it hard to believe that a device this simple can actually make you more effective. However, it not only can make you more effective, we guarantee that it will make you more effective!
You see, the MotivAider doesn't have to be complicated. It just has to be smart. And smart it is. It makes use of what's wrong with the mind to make the mind work a whole lot better! It uses the mind's excessive distractibility to keep you focused!
Simple? Yes. Ingeniously simple! The MotivAider does exactly what it needs to do to keep you focused on achieving virtually any goal you set.
Learn how the MotivAider can help. Listen to an interview of the MotivAider's inventor by ADD Coach, Jay Carter
"Control of attention is the ultimate individual power."
— David Brooks, Columnist, New York Times
"I was skeptical at first, but the MotivAider is amazing! It actually places you at the controls of your own inner voice."
— Bruce Perrin, Computer Programmer